dzirkstī Beverage
A complete brand identity and packaging design project for dzirkstī is a conceptual sparkling beverage brand focusing on vibrant, natural flavors and eye-catching visual design.
This personal project showcases the full design process from initial concept development through color exploration to final packaging design and visuals for social media.
design process
The concept began with creating a vibrant, energetic brand identity that captures the essence of sparkling beverages: FRESHNESS.
The name “dzirkstī” evokes the fizzy, sparkling nature of the product while maintaining a playful, approachable feel.
colors
The color exploration process involved testing various vibrant combinations to represent different fruit flavors. Each color palette was carefully chosen to evoke specific taste profiles while maintaining brand consistency across all variants.
labels
The final label designs for the beverage cans showcase three distinct flavors, each with its own vibrant color scheme. The designs maintain consistency while allowing each flavor to have its unique personality and visual appeal.
Instead of using realistic fruit photography, illustrated fruit elements were chosen to bring a playful and youthful feel to the overall design.
visuals
Animated social media visuals with fresh fruit and ice playfully dancing highlights each “dzirkstī” flavor.