campaign
“Flavours That Warm”
“Garšas, kas silda!”
The goal of the campaign was to capture the warming, aromatic essence of Gutta’s berry drinks through strong visual contrasts. Hot and cold. A cold winter day paired with a steaming hot cup of Gutta.
Details like a snowy landscape, woolen gloves, and visible breath in the crisp air helped highlight the need for something warm to hold and to sip slowly in the company of someone dear.
product showcase
To highlight friendship and togetherness, a scene shows the characters writing their names on paper mugs and a small hand-drawn Gutta logo paired with a heart, sketched with a marker.
That adds a personal touch suggesting that Gutta feels like one of your own, a part of the family.
media
15 seconds
The video materials included several slow-motion shots to emphasize the idea of slowing down and enjoying the drink mindfully.
With added touches like cinnamon sticks, cloves, and slices of citrus, the visuals didn’t just show warmth, they invited the viewer to feel it, gently awakening the senses and hinting at the smell and taste of the drink.
The music was thoughtfully chosen: “The Kitchen” by Hans Zimmer, from the beloved winter film The Holiday. It brings in a soft, uplifting emotion evoking the cozy dream of a winter kitchen, as snow quietly falls outside the window.
The final scene, gently holding Gutta drinks, once again reinforces that deep sense of comfort, belonging, and warmth.
30 seconds
