visual identity
Matcha
Matcha is having a moment. And I felt inspired to create a visual story that reimagines how this drink could be presented.
The goal was to craft a fresh, modern, and slightly playful brand narrative for a conceptual matcha drink.
design process
The process began with a curated mood board to define the aesthetic direction, followed by the development of a fitting typeface and communication style that speaks to a younger, design-aware audience.
Typography was carefully selected to ensure readability while bringing a fresh, contemporary feel, complemented by illustrations of an iced matcha latte cup and dripping matcha whisk.
visuals
Images generated with Sora AI
Images generated with Sora AI
*Visuals for Kalve Coffee are produced on a freelance, non-commercial basis as a passion project.